Showing posts with label luminous. Show all posts
Showing posts with label luminous. Show all posts
Saturday, 5 January 2013
Urban branding: Media facades and their luminous tweets Video Clips. Duration : 59.38 Mins.


Brands strive worldwide for distinctive visual identities in the urban landscape. At night they rely on luminous messages ranging from conventionally illuminated signs and billboards up to dynamic luminous architecture for story telling. Therefore, media facades have turned into a fascinating medium to create an architectural image in the nocturnal city. Some brands use guerrilla lighting projections for temporary installations to subversively transform urban spaces. Other companies equip their flagship stores with large LED pixel screens for high-resolution images or they consider the building façade as an interface for more artistic solutions. Often video screens appear as decorated elements competing for attention with traditional commercial billboards. Here media facades have become an interesting alternative to establish a more sophisticated design language for merging the dynamic content with the building. Whereas some luminous facades appear as monumental monologues repeating a fixed animation daily, some installations even allow people to interact with the building to receive enlightening responses. Thereby, the consumer becomes part of the urban marketing strategy to shape a vivid and progressive brand identity. The lecture by the German architect Thomas Schielke (www.arclighting.de) gave an overview about media facades for urban brand communication and addressed questions like Will the energy consumption of luminous facades go along with the desire to introduce ...

Sunday, 30 December 2012
Light Architecture: Luminous Walls Video Clips. Duration : 6.92 Mins.


Luminous walls: From stained glass windows via modernist wallwashing to pixelated planes Luminous walls belong to the essential repertoire of qualitative lighting design. With light, spaces can be defined and reinterpreted. Illuminated walls allow us to provide orientation and to perceive the form and dimension of space. Further, their glow and play of brilliants could bestow a space with an impressing scenography. The timeline reveals different lighting approaches: From backlit stained glass windows for spiritual enlightenment in the gothic period to modernist uniform wallwashing. Contemporary examples will open the view for pixelated colour changing planes based on LED technology. The movie with an overview of international projects covers lighting methods and techniques for luminous walls and their visual appearance. With a perception-orientated design perspective the designer could use vertical illuminance to create bright spaces and thereby also contribute to sustainable lighting solutions. Upcoming lecture: PLDC - Professional Lighting Design Convention, Madrid 20.10.2011 The overview of international projects from architects like Antonio Gaudi, Mies van der Rohe, Frank Lloyd Wright, Louis Kahn, Jean Nouvel, Peter Zumthor, Raffael Moneo, Toyo Ito, Christoph Ingenhoven and Karim Rashid or light artists as Peter Kogler and Erwin Redl covers various lighting methods and techniques for luminous walls and their visual appearance. Note: The image for 1814 needs to be ...

Sunday, 23 December 2012
Light architecture: The aesthetic of luminous ceilings Video Clips. Duration : 6.15 Mins.


The aesthetic of luminous ceilings: From the image of heaven to dynamic light. This movie is a shortened version of the paper which was presented at the Professional Lighting Design Conference in Berlin in 2009. Luminous ceilings provide spacious room impressions and can provide different types of lighting. Besides this, they are, however, also metaphors of the natural sky and a mirror of an aesthetic and architectural debate. The historical observation of ceilings reveals that the image of heaven, which reached a theological culmination in the luminous Renaissance stucco techniques, turned into large-scale light emanating surfaces. Even if the luminance of contemporary LED screens has increased intensely and thereby creates a point of attraction, designers still look to establish a pictorial language for an impressive appearance. Thomas Schielke www.arclighting.de

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