denny Architectural Art & Design

Brands strive worldwide for distinctive visual identities in the urban landscape. At night they rely on luminous messages ranging from conventionally illuminated signs and billboards up to dynamic luminous architecture for story telling. Therefore, media facades have turned into a fascinating medium to create an architectural image in the nocturnal city. Some brands use guerrilla lighting projections for temporary installations to subversively transform urban spaces. Other companies equip their flagship stores with large LED pixel screens for high-resolution images or they consider the building façade as an interface for more artistic solutions. Often video screens appear as decorated elements competing for attention with traditional commercial billboards. Here media facades have become an interesting alternative to establish a more sophisticated design language for merging the dynamic content with the building. Whereas some luminous facades appear as monumental monologues repeating a fixed animation daily, some installations even allow people to interact with the building to receive enlightening responses. Thereby, the consumer becomes part of the urban marketing strategy to shape a vivid and progressive brand identity. The lecture by the German architect Thomas Schielke (www.arclighting.de) gave an overview about media facades for urban brand communication and addressed questions like Will the energy consumption of luminous facades go along with the desire to introduce ...

The timeline depicts international media facades with their different artistic, social or brand messages up to interfaces like iPhone Apps or brain sensors for public participation. The movie is a shortened version of the lecture, „The semiotics of media facades - When buildings start to twitter". Luminous tweets and retweets During the day, facade structures with their windows and material combinations grant a specific building image to the public. However, after sunset electrical light is the medium for an architectural image. The light appearance sends atmospheric signals to the citizens: The unilluminated buildings look as if they are sleeping, static illuminated facades appear inviting and luminous stories shared by vivid media facades entertain the urban audience. In the last decade, media facades have become a widespread element for luminous tweets worldwide. They establish a network between the building owner and the citizens, sometimes driven by aesthetical debates, other times by commercial intentions to avoid traditional light advertisement. The pursuit of persuasion by way of big screens gives the impression that size receives a higher relevance than content, comparable with the large amount of trivial tweets in Twitter. Various media facades appear as monumental monologues repeating a fixed animation daily. A few facades use signals from the environment and transform them into a play of light and shadow. Others emerge as urban dialogues when buildings show ...

Neapolitan Architecture - www.BAZHE.com Naples, Italia Neapolitan Architecture is unique and beautiful. The imposing and highly decorated facades of Naples exhibit cloistered existence of this city's powerful architecture with its stunning structures and forms. BKBAZHE is a writer, poet, and artist. He is the author of DAMAGES (creative nonfiction) — Winner in the Writers Digest Awards and IDENTITIES (poetry). He is published and exhibited in Europe and America. More info at www.BAZHE.com Books & Art on Amazon astore.amazon.com YouTube Videos: www.youtube.com Google Blog: bazhe.blogspot.com