Wednesday, 2 January 2013
Famed Artists Transform Lance Armstrongs Cycles into Works of Art Video Clips. Duration : 3.25 Mins.


November 2009, New York City: The saying Its About The Bike took on a new meaning as seven-time Tour de France champion and cycling icon Lance Armstrong raised .3 million to benefit LIVESTRONG a organization founded by Armstrong, a cancer survivor, to empower and inspire others affected by cancer. The special auction took place at a Sothebys in New York City. The Its About the Bike auction featured seven of Lance Armstrongs bikes used in competition, six of which were rendered into works of art by six world renowned artists: KAWS, Kenny Scharf, Shepard Fairey, Marc Newson, Yoshitomo Nara, and Damien Hirst. Also up for auction was Lances 1274 Stolen Bike a bike specially designed for competition in his first ever Tour of California race in February, 2009. Each artist incorporated themes which drew inspiration from Lances numerous athletic accomplishments as well as his ongoing charity work through LIVESTRONG to empower cancer survivors. Among the surrealistic designs emblazoned on Lances cycles were: · KAWS homage to classic vintage racing bikes · Kenny Scharfs vision of a cycle as a space travelling machine · Shepard Faireys use of classical Italian architectural details · Marc Newsons vision of movement as depicted a stroboscopic rear wheel design that appears to pulse as it spins · Yoshitomo Naras cartoon motifs which includes a moving inspirational message across the tube of the bikes frame which proclaims never forget your beginners spirit · Damien Hirsts real ...

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