denny Architectural Art & Design

The timeline depicts international media facades with their different artistic, social or brand messages up to interfaces like iPhone Apps or brain sensors for public participation. The movie is a shortened version of the lecture, „The semiotics of media facades - When buildings start to twitter". Luminous tweets and retweets During the day, facade structures with their windows and material combinations grant a specific building image to the public. However, after sunset electrical light is the medium for an architectural image. The light appearance sends atmospheric signals to the citizens: The unilluminated buildings look as if they are sleeping, static illuminated facades appear inviting and luminous stories shared by vivid media facades entertain the urban audience. In the last decade, media facades have become a widespread element for luminous tweets worldwide. They establish a network between the building owner and the citizens, sometimes driven by aesthetical debates, other times by commercial intentions to avoid traditional light advertisement. The pursuit of persuasion by way of big screens gives the impression that size receives a higher relevance than content, comparable with the large amount of trivial tweets in Twitter. Various media facades appear as monumental monologues repeating a fixed animation daily. A few facades use signals from the environment and transform them into a play of light and shadow. Others emerge as urban dialogues when buildings show ...