denny Architectural Art & Design

THE FAKE FACTORY : VIDEO DESIGN FOR GUESS EUROPEAN RETAIL MEETING 2012 GUESS by PAUL MARCIANO RETAIL EUROPEAN MEETING 2012 FLORENCE, TUSCANY. A large scale projection lit up the STAZIONE LEOPOLDA in Florence during the Night Gala of the GUESS REM 2012. The Florence-based video artists of THE FAKE FACTORY bring a new perspective to building facade decoration by fusing video art & digital projection technologies. THE FAKE FACTORY developed a range of 2D and 3D mapping effects, to re-design the architectural facade and the 1.000 square meters of the meeting room in a very elegant and refined style. FIRENZE STAZIONE LEOPOLDA VIDEO DESIGN: THE FAKE FACTORY design&direction: STEFANO FAKE postproduction supervisor: Stefano Fomasi 3D animation supervisor: Raffaele Cafarelli 2D animation supervisor: Marco Inglese graphic designers: Marco Inglese, Raffaele Cafarelli, Stefano Fomasi, Angelo Bruno, Andrea Gnesutta, Juri Ciani, Mariano Zimmermann, Elena D'ettole, Cesar Paladiòn, Anna&Michele Bigiotti, Alessandro Alessandrino. www.thefakefactory.com SET DESIGN & EXECUTIVE PRODUCTION: Diego Affaba per CMD PRODUCTION VIDEO TECHNOLOGIES EQUIPMENT & DATATON WATCH OUT: SCOT FIRENZE LIGHT DESIGN & EQUIPMENT: WATT STUDIO FIRENZE SOUND DESIGN & EQUIPMENT: OMIKRON FIRENZE GUESS FLORENCE HEADQUARTER Retail Merchandising Visual Director : ELSA MICHAEL executive production staff: Lorenzo Torniai, Simona Vercelli, Michelle Patti, Alexandra Gidlund. shooted in Florence, oct. 2012 all images ...